Key signals worth knowing. Tap any card to jump to the full chart.
We don't trust ads... but we still buy
Sources: Nielsen, PwC, Sprout Social (2024)
Survey methodologies vary; figures are directional benchmarks
% of consumers who prioritize each factor
Reviews now beat word of mouth. We trust strangers' opinions (54%) more than friends & family (24%).
Sources: Reputation/Prodege Survey 2024, PowerReviews 2023
2025's biggest hits are... from 2024
Billboard changed their recurrent rules mid-year to clear space for new music
Source: Billboard Year-End Hot 100 (Dec 2025), Billboard chart rules update (Oct 2025)
Phones are the central hub of daily attention
76% of Gen Z say they spend too much time on their phones
Sources: DataReportal, Nielsen, Pew Research, nScreenMedia 2024-2025
Figures are directional; methodologies vary by study
21 trends based on search behavior
✓ 80% accuracy rate on past predictionsWhy it matters: Pinterest users plan ahead — these trends hit mainstream 6-12 months later
Source: Pinterest Predicts 2026 Report
What resale searches tell us about culture
Resale = leading indicator. What people hunt for on eBay predicts mainstream demand 3-6 months out.
Source: eBay Annual Trends Report 2025
Mars acquires Kellanova in historic $36B deal
Why it matters: Creates the world's largest snack company — competing directly with PepsiCo
Sources: Mars Inc., SEC Filings, Reuters Dec 2025
What's Moving tracks cultural and brand momentum using publicly available signals, not proprietary measurement or audience panels.
Inputs may include:
These signals are directional, not deterministic. They do not represent audience size, revenue impact, or guaranteed outcomes; they illustrate relative movement and trend shifts.
This analysis reflects interpretation and pattern recognition, not internal company data, licensed datasets, or paid measurement systems.
Think of it as a cultural weather report, not a scoreboard.
Last updated: December 2025