How are the brands I follow actually doing? I track momentum using search trends, stock moves, news buzz, and Wikipedia data. Analysis based on 5 years of data through Dec. 2025.
These scores reflect public visibility and attention — not brand equity, sentiment, sales, or financial performance. This is a snapshot of cultural momentum and attention — not investment advice or definitive brand value ranking.
39
Brands Tracked
5
Years of Data
8
Categories
4
Data Sources
📊 Brand Tracker
These are industry leaders — brands I admire and follow closely. This tracker measures momentum, not value. A lower score means "navigating change," not "failing." Every brand here earned their spot.
#BrandBrand ScoreMomentumStock (5yr)News
1
GoogleTech Giants
97
🔥+255%24,968
2
AppleTech Giants
91
✅+137%18,621
3
MetaTech Giants
90
🔥+121%1,427
4
Claude AIAI Tools
90
🔥—714
5
CostcoRetail
90
🔥+128%980
6
SpotifyStreaming
89
✅+108%3,411
7
AmazonTech Giants
86
✅+41%29,212
8
MicrosoftTech Giants
86
✅+121%11,252
9
ChatGPTAI Tools
85
✅—5,542
10
Gemini AIAI Tools
85
🔥—2,401
📊 A Note on Methodology
This tracker prioritizes momentum and cultural signals over financial scale. That means:
We catch shifts early (spotted Nike's challenges before the headlines)
Stable giants (Apple, Microsoft) may score lower — they don't generate buzz because they're always there
Scores are directional, not predictive
Not based on proprietary panels or licensed measurement data
Claude gets a high score. Some bias? Maybe. We love it anyway. 🤷
Brand Score: Overall position combining all signals — the cumulative picture Momentum: Recent direction — is it rising (🔥), steady (✅), or navigating change (🔄)? Stock (5yr): % change in stock price from Dec 2020 to Nov 2025 (or from IPO for newer companies) News (30d): Number of news articles mentioning the brand in the last 30 days (Nov 2025)
Use directionally, not definitively. The cool part? AI makes this kind of analysis possible for one person with public data.
🌶️ What do you think? Did we get any brands wrong?
🎯 The Hype Gap
Stock vs Search
Wall Street vs. the group chat. We compared 5-year stock returns vs. 5-year search interest. Some brands are quietly printing money while cultural darlings face headwinds. Here's who's winning where.
Walmart
Stock (5yr)+107%
Search Buzz-63%
Silent winner
Google
Stock (5yr)+255%
Search Buzz-11%
Printing money quietly
Costco
Stock (5yr)+128%
Search Buzz-5%
Cult without the noise
Nike
Stock (5yr)-53%
Search Buzz-19%
Navigating a reset
Target
Stock (5yr)-52%
Search Buzz-49%
Recalibrating
📈 Cultural Moments
Wikipedia Spikes
We cross-referenced Wikipedia spikes with Google Trends. When a brand suddenly 10x's on Wikipedia? Something wild happened. Here's what caused the biggest moments. 👀
Chipotle
Feb 2023
Keith Lee 'Keithadilla' TikTok
30M views → new menu item
54x
Lululemon
Aug 2023
Founder controversy
Called models 'unhealthy, sickly'
46x
Adidas
Oct 2022
Kanye/Yeezy breakup
$1.3B unsold inventory
26x
Google
Aug 2025
Google AI goes global + Pixel 10 launch
Consumers, marketers, SEO world all activated
53x
🔜 Reddit Sentiment
Coming soon: Real-time brand sentiment from Reddit communities
Data pending
💡 Data Snapshots
Quick hits from our brand tracker — stock moves, search trends, and patterns worth knowing.
🛒 Recession-Proof Winners
Costco (+128%)
Walmart (+107%)
Kroger (+98%)
McDonald's (+41%)
Grocery growing, fast food stable. Value wins—but will it last?