Brand Tracking
Health scores for 39 brands across tech, retail, streaming, fashion, and more.
1GoogleTech Giants
🔥+255%24,968 2AppleTech Giants
➡️+137%18,621 3MetaTech Giants
🔥+121%1,427 6SpotifyStreaming
➡️+108%3,411 7AmazonTech Giants
➡️+41%29,212 8MicrosoftTech Giants
➡️+121%11,252 10Gemini AIAI Tools
🔥—2,401 Stock performance vs cultural buzz. The boring stocks are crushing it while cultural darlings struggle.
Walmart
Stock (5yr)+107%
Search Buzz-63%
Google
Stock (5yr)+255%
Search Buzz-11%
Costco
Stock (5yr)+128%
Search Buzz-5%
Nike
Stock (5yr)-53%
Search Buzz-19%
Target
Stock (5yr)-52%
Search Buzz-49%
When brands spike 10x+ on Wikipedia, something happened. Here's what caused the biggest moments.
Keith Lee 'Keithadilla' TikTok
30M views → new menu item
54x
Founder controversy
Called models 'unhealthy, sickly'
46x
Kanye/Yeezy breakup
$1.3B unsold inventory
26x
Google AI goes global + Pixel 10 launch
Consumers, marketers, SEO world all activated
53x
🔜 Reddit Sentiment
Coming soon: Real-time brand sentiment from Reddit communities
Data pending👩 Brands Women Drive
- Lululemon (80%+ female customers)
- Target (household purchasing power)
- Starbucks (social/third place)
- Sephora, Ulta (not tracked yet)
📉 Millennial Brands Struggling
- Lululemon - built by millennials, losing Gen Z
- Target - same pattern
- Netflix - cord-cutting pioneers now fatigued
🔥 Gen Z Winners
- Spotify (Wrapped = genius personalization)
- Chipotle (TikTok-native, customer-led menu)
- ChatGPT (native AI users)
💔 Target & Nike Collapsing
- Both down 52-53% in stock over 5 years
- Cultural darlings losing their shine
- What worked in 2019 doesn't work now
🤖 ChatGPT vs Claude
- ChatGPT: 127M Wikipedia views
- Most looked-up brand in our dataset
- Claude: fastest momentum, most loved
📺 The Streaming Reality
- Every streamer down 30-50% in search interest
- Except Spotify: +62%
- Audio beats video in the attention war
👟 Fashion is Broken
- Nike, Lululemon, Adidas all down 50%+
- Athleisure boom is over
- What comes next?
🚀 Nvidia — Can It Hold?
- +1,271% stock run (the AI shovel seller)
- AI stocks getting shaky recently
- The real winner isn't an AI company